Tony DiBenedetto

New product marketing




Professor of Marketing at Temple University’s Fox School of Business, has been named among the top researchers worldwide for innovation management.

The International Association of Management of Technology (IAMOT) recently recognized Tony as one of the top 50 authors of technology and innovation management over the last five years, based on a quantitative analysis of research from 2003-2007. This exceptional achievement places Tony among the top one percent of all researchers in the field. He will be presented with a formal award at this year’s annual IAMOT conference, being held in April in Orlando.

Tony, an authority in product development and management, teaches in the Fox School’s MBA and Executive MBA programs and has also served as director of the International Business Summer Program at Temple’s Rome, Italy campus.

In his most recent research studies, Tony has examined managerial perceptions of global first-mover advantage, the competitive advantage of new ventures with innovative new products and services, the use of knowledge for product innovation performance, the effects of manufacturer-distributor and manufacturer-supplier cooperation, and the effects of marketing and technology capabilities on strategic type.

Tony has been Editor-in-Chief of the Journal of Product Innovation Management since 2004, and is co-author of the leading product innovation textbook, New Products Management, currently in its ninth edition. He is a certified New Product Development Professional (NPDP).

In 2007, Tony was ranked among the world’s top scholars in innovation management, according to a study in the Journal of Product Innovation Management (Vol. 24, No. 3, 2007). He was named a Washburn Senior Research Fellow in 2007 and has been named to the Fox School’s Dean’s Research Honor Roll multiple times.

Tony’s research interests include new product development and launch, new product strategy, global new product development and technology entrepreneurship. He is listed in Marquis Who’s Who in America and Marquis Who’s Who in the World.


Di Benedetto is Professor of Marketing at Temple University, Philadelphia, PA. He holds a Ph. D. degree in Administration, an M.B.A., and a B. Sc. degree in Chemistry, all from McGill University, Montreal, Canada. He taught at the Universite du Quebec a Montreal and the University of Kentuckybefore moving to Philadelphia in 1990. Since arriving at Temple he has taught predominantly in the night M.B.A. program and also in Temple'sExecutive M.B.A. and International M.B.A. programs. He has taught Marketing in Temple's International Business Summer Program at the Temple Romecampus in Italy since 1992. He is a recipient of Temple University's Great Teacher Award, the Lindback Award for teaching excellence, a Department of Marketing teaching award, and the Lynne A. Cronfeld Research Award/Grant.

Prof. Di Benedetto has been published in the Journal of Product Innovation Management, Management Science, Strategic Management Journal, Journal of International Business Studies, IEEE Transactions on Engineering Management, Journal of Business Research, Columbia Journal of World Business, Industrial Marketing Management, Interfaces, Journal of Advertising Research, and elsewhere, primarily in the areas of new product development and industrial marketing management and strategy. He has been named to the Dean's Research Honor Roll of the School of Business and Management.

Prof. Di Benedetto is co-author with Merle Crawford on New Products Management, published by Irwin/McGraw-Hill. He has also co-authored a book on industrial product innovation and a computer-supported casebook in new product development. As a freelance consultant, he has carried out marketing and economics studies for private companies and government agencies in the Montreal, Lexington (Kentucky) and Philadelphia areas.

Prof. Di Benedetto is a certified New Product Development Professional (NPDP). He is the Editor of the Journal of Product Innovation Management. In the past, he has served as Vice-President of Publications for the Product Development & Management Association (PDMA), as Editor of Visions, the national newsletter of the PDMA, as a member of the Board of Directors of the PDMA, as Abstracts Editor of the Journal of Product Innovation Management and as Treasurer of the Philadelphia Chapter of the American Marketing Association. Prof. Di Benedetto is listed in Marquis Who's Who in the World and Marquis Who's Who in America.